Mashcor’s Philosophy and Goals
Mashcor is Africa’s Premier Search Engine built by Africans for Africans.
The rest of the world is more than welcome to use our extensive index of more than one million websites to find businesses or websites located in Africa or doing business in Africa.
Due to the very nature of personalized search algorithms, a user out of Africa will not be able to search for “insurance” or “chiropractors” in Africa without turning off location finder and requesting exclusion of non-African businesses.
On Mashcor one simply types in the keyword and sees a list of African based results without contamination of results by non-African companies that do not even wish to do business with Africans.
This reduces competition for the local businesses that perhaps do not have the marketing budget or knowledge to compete with more seasoned competitors in their prospective niche.
The reduced competition increases exposure for local African businesses on a platform they can not only take full pride in claiming as their own but increases their awareness of how easy it is to build a website that is indexed right before their eyes and ranks somewhere in the first couple of pages (provided the website is optimized well enough for the relevant keywords).
The partnerships that are forged by Mashcor are based on an affiliate and cost per action model. There are some vendors that Mashcor works with as a white-label partner such as https://Mashcor.net, https://Airport.co.za, https://AffordableHotels.co.za, https://Pietermaritzburg.com, and https://Superaffiliate.co.za.
The income generated is re-invested back into the marketing of the brand Mashcor and the excess is directed towards the betterment of computer science in Africa and India (through our development partner Ncrypted Technologies)
Mashcor is currently in Beta testing mode as development enters phase 2.
After phase 2 is completed (estimated July 2019) we will be rolling out a strong media launch campaign which will see Mashcor’s growth take off more aggressively in the coming months to the year 2020.
Even though Mashcor Online (PTY)Ltd is an independent company, it is a subsidiary of Mashcor Group(PTY)Ltd. Thoriso is the managing director and founder.