8 important lessons I learned from owning my own search engine – Lesson 3 of 8

Please start with Lesson 1 and Lesson 2 in case you missed them. I will make references to them throughout this lesson. 

Lesson 3 of 8: Execution of any idea is better than waiting for that great idea

Have you ever walked down the street and had a thought about something and because you were walking the thought faded without a trace? Well, let me be the one to tell you that you probably just had a billion dollar idea and it vanished just as quickly as it appeared to you.

We all get them. Brilliant ideas. Okay, ideas and sometimes billion dollar ideas. But society is totally fixated on that light bulb moment ideasbecause everyone does not wish to put in the work unless the outcome is guaranteed.

What if I told you that, taking NO action guarantees that you will have absolutely zero results.

That brings me to lesson number 3 of the lessons I learned from owning my own search engine.

I used to think that I was special and I was destined to have the billion-dollar idea that was going to change the world and I was going to reap huge rewards.

After failing at that for 10 years I realized that my idea addiction was keeping me from rolling up my sleeves and getting my hands dirty. I was looking for some way to circumvent execution and get paid for having a brilliant idea.

I was blind like most until I came across MJ De Marco’s book, The Millionaire FastLane. The Millionaire Fastlane is without a doubt the biggest if not the only reason I have a search engine and a business that is well executed. I would recommend this book to anyone and everyone because the lessons contained in it are beyond any price.

I bought the audiobook version and I listened to it several times while I was going to work and from there I started to formulate my execution of Mashcor.com Africa’s Premier Search Engine.

If you look at Mashcor’s whois data, you will see that Mashcor has been registered by me since 2007 and a quick visit to Archive.org you will see a colorful tapestry of all my “brilliant ideas”.

Truth be told I am not ashamed of my colorful past as an idea seeker rather than an executor of ideas. I am more ashamed that it took me this long to realize it in the first place.

“How does this all fit in with Lesson 1 and Lesson 2?”

In lesson 1, I wrote about having a good hook. Not an idea but a need. Ideas are magical and whimsical, hooks and needs are messy and involve lots of hard work before you see any results.

In lesson 2 I covered the need to work (or sting) like a bee rather than float like a butterfly. Which on the surface looks like I am repeating myself about execution being important.


Lesson 2 and 3 are sister lessons because execution deserves two and more lessons. It’s the motherload and if you get it wrong you will be forever confined to floating from opportunities like the butterfly entrepreneurs of lesson 2.

“How do I execute my hook?”

There is no one answer to execution. That is why I haven’t been harping on about how to execute. But in keeping with the search engine business lessons, I am going to outline my billion dollar execution plan for you in this free public forum…

Yeah, I didn’t think you would fall for it, either.

Let’s get another thing straight, the execution is not a business plan. If you have ever tried to write and execute a business plan than you know that customers, life and employees do not care about your business plan.

The Mac Donalds brothers had a business plan, Ray Kroc had other ideas. He executed the McDonalds business which by the way is just an average idea. Burger restaurants were plentiful during the ’60s.

So the burger business was not a hook.

But all businesses were poorly run and caused Ray (who was portrayed by Michael Keaton as an impatient customer) to nearly pull his hair out. That was the McDonald’s hook. And it was well executed by the brothers on a small scale.

Ray took it national and international while maintaining the hook intact. That is a BRILLIANT EXECUTION.

If you look more recently at the Pokemon Go phenomenon you will see a brilliant idea with a lukewarm execution. Two years later the frenzy and the frantic growth of the game caused so much stress due to the company Niantic playing catch up all the time.

The execution improved but it was too late to stay at the engagement that they enjoyed in the beginning just because of the series of horrible missteps in the beginning. The lack of having server upgrades available in case of torrential traffic. The lack of anticipating the popularity of the game even though Pokemon is already a well know has an established brand identity.


Successful business people with ideas

And opting to stay quiet when users were trying to let them know they were messing up. The execution was nearly the downfall of a brilliant billion dollar idea before it even got off the growth phase.

So if you still think that the idea is the most important part of a billion-dollar business, go for it and watch it all crumble around you before it gets off the ground.

That is my lesson 3 out of 8 that I learned from owning my own search engine. Find your hook, execute your hook well and build it for scale.

Mashcor is designed with scale in mind. It is designed with a need to fulfill. There is competition around and that brings me to lesson 4, Dealing with Competition.