8 important lessons I learned from owning my own search engine – Lesson 4 of 8Mashcor
How To Deal With SEO and Your Competitors in the marketplace?
I would like to congratulate you on making it halfway through this series of 8 articles. I know first hand how life can get in the way of all our progress towards our goals.
Before I continue into the lesson permit me to recap the previous lessons. In lesson 1 we looked for the hook, the unmet need that could be a service deficiency or a product that needs to be invented or tweaked.
In lesson 2 we looked at being very careful about your mindset. Adopting a bee based approach to business and ipso facto to website structure.
In lesson 3 in continuation of lesson 2 we delved deeper into execution and building a model that will cater for future growth that we expect to happen. The bee entrepreneur can still be caught with his pants down if the execution of his hook is mediocre. The bee entrepreneur uses a professional fishing rod and the butterfly entrepreneur uses a stick.
A professional rod can break if it catches a Blue Fin Tuna and it is reeled inappropriately. That is the execution.
Now that I have allayed the confusion in previous lessons we can press on.
Lesson 4 is dealing with the competition after you started executing your hook using a solid bee entrepreneur’s organization.
If you put the letters SEO in any search engine bar your results page will be assaulted with no less than 660 million results on Google, 33 million on Bing, Yahoo prefers not to say, DuckDuckGo prefers not to say, Yandex 35 million, Baidu 47 million, YouTube prefers not to say, Vimeo 50 000 results, Ananzi has 117 results (yes I mentioned my competition by name and I will explain to you why in a minute).
Mashcor yields 1000 results.
It would seem that compared to my competition I should be throwing in the towel. I should be running for the hills and calling it a catastrophic failure. I really shouldn’t bother getting up in the morning.
But I want you to pay attention to the top 10 sites in each search engine results (which are the only results that matter). Do you notice 2 or three repeat offenders (ehm winners)? SEO.com, Moz.com and Wikipaedia.org and the order changes as you go to each search engine and look at your results for SEO.
Why did I choose the search term SEO?
Because you can’t be in internet marketing, business and on social media without thinking and using those three letters once a day or once a week.
The competition to rank for SEO is FIERCE. And there are clear winners. But as good as they all are none of them can dethrone the .com site as much as they will like.
Now go to the same search engines and type Mashcor in the search bar. The results are varied but they show the same picture. Competition means little to you if your company name is what people are searching for and you own the .com domain.
I don’t care if my competitors have 660 million websites in their index because that is not my hook. My hook is African website owners and if you were paying attention Mashcor has only 1000 sites in the whole 2 million website index competing for the most competitive and highly optimized keyword SEO.
Your hook will tell you not only who your competitors are, but how you will sell yourself unique from them. Mashcor competitors have unlimited budgets and are plentiful.
Mentioning my competition in this article plus linking directly to them may seem counterintuitive to my whole SEO plan. But as I have demonstrated it makes no difference in the end because I am building a brand.
But you sell SEO services? Isn’t it unethical to do so if SEO doesn’t matter?
SEO is not the focus of my business and it is not the only traffic source that I have.
Looking at how well I am ranking for the term Mashcor (my company brand) you can see. I put some effort into making a good impression by being everywhere in the world where people might look for my business by name.
That is why Google.com has been ranking in the 1st page when you Google, Google (sorry, couldn’t resist). Google has NOTHING on its first page. Zip, nada, zilch!
And the term Google is literally in the dictionary. I know that people will say all the people link to the main page when they hyperlink to Google and that will help with ranking, but the numbers that Google has are so staggering their algorithm should have flagged them as spam long ago.
No content, many millions of inbound links is spam for other websites ranked on Google after one of the many animal slaps come rolling by.
So to round off lesson 4 which was THE HARDEST lesson for me to grasp. Winning @ SEO and trying to beat your competition to a pulp by focusing all your efforts on them is a loser bet in the long run.
That is why you must put a solid SEO strategy that focuses on your biggest strength which is your BRAND.com
Get the dotcom version of your company name, build a brand around it and satisfy people enough to talk about your company, day in day out and you will be immovable from one keyword. Your brand name.
So I hope with lesson 4 you can build a solid SEO plan that will help you and not hinder you from making good progress.