SEO Tips for Reviewing Web Page ContentMashcor
A study completed by SEO Tribunal states websites with well-optimized content often sees a 2,000+% increase in their annual traffic numbers. Yes, the data is indeed staggering and alludes to the importance of well-written and well-positioned content.
Unfortunately, too many contemporary SEO campaigns are reliant on off-page strategies when the answer actually lies closer to home.
The focus needs to be on completing a full-fledged review of your web page content. This should include every post, description, and caption on your site. To do this properly, here are five important tips you need to follow.
Tip #1: Quality Comes First before SEO
Google and Bing constantly update their algorithm with one goal in mind. They want to get rid of spam-heavy content, which is impossible to read and used to game the system for higher rankings. Instead, they want helpful, reader-friendly content to rank and do well.
For this to happen, you need to start with an emphasis on quality.
Forget about keywords, URLs, Meta tags, and social media integration because poorly written content will end your SEO campaign in seconds. Major search engines specifically monitor for this and will penalize anyone “gaming” the system.
So, what does it mean to have well-written web page content?
The checklist includes:
- A Relevant Topic
- No Spelling and/or Grammatical Errors
- Appropriate Length (Longer is Generally Better)
- No Keyword Spamming
- Use of Visuals (1-2 Images/Videos)
This is a simple checklist anyone can follow as they go through the review process. While digging through older articles, you’ll begin to notice the drop in quality because most web sites start off poorly. You may notice shorter articles, spelling mistakes, and even large blobs of text.
Instead, it’s time to start working on improving your content and making it better for SEO purposes. Take your time and quietly go through the article as you follow the checklist. By the end, your new and improved content will read beautifully!
Tip #2: Know the Audience
Please remember the importance of your niche and staying relevant. In general, experts believe websites start broad and gradually work their way into a subset of their main niche. However, Google and Bing want relevant content and those original broad topics won’t suffice.
This is why the review becomes doubly important as you look to optimize your website.
To understand the target audience, sometimes it’s as simple as looking at comments on your website. Feedback is a great way to see what people have to say. As you learn more about your website, you can also look at some of your competitors to gain insight.
Focus on their keywords, layout, topic choices, and visuals.
This is how you’ll slowly begin to learn the intricacies of the niche and what’s required to rank well. Incorporate this information into your web page content and determine whether or not the older web pages have accounted for this. If not, it’s time to make changes!
Tip #3: Find the Target Keyword
Now that you’ve got the basics down, it’s time to move into the nitty-gritty world of SEO. The importance of a well-researched keyword cannot be stressed enough because it can easily become a game-changer. Remember, it’s one thing to rank well and another to rank for high-quality keywords.
Let’s imagine you’re running a website on mattresses and want to rank on Google.
In this scenario, you’ll want to go back and look at older posts to see whether or not the right keywords were chosen. In many cases, website owners don’t even choose keywords when starting off and that takes away from their SEO campaign.
You want to find the right keywords and start optimizing older web page content using these newly researched terms/phrases. With a mattress website, you may want to target a keyword such as “the best mattress under $500.” As you review your content, find a way to use this as your target keyword.
During the review process, you’ll start to pick out relevant keywords and that’s when changes can be made.
Remember, if a web page hasn’t been optimized for a keyword, don’t be afraid to make changes! You need to have each post, description, or caption optimized for a keyword, otherwise, you’re missing out and harming your S.E.O. campaign.
Tip #4: Check for Optimization of your SEO strategy
Is the older post or description optimized properly?
Since Google and Bing have updated their algorithm, it’s important to improve your web page content too. Unfortunately, many websites don’t do this and assume changes should only be made moving forward with new posts. However, major search engines look at your website as a whole. Whether the content is old or new, they will check for optimization in the same manner.
This is why you have to get ahead of the game and check before they do.
Your web page content should include:
- Appropriate Keyword Usage (1-2%)
- Optimized URLs
- Meta Tags and Meta Descriptions
- Optimized Images/Videos
- Internal Links
- Outbound Links
- Social Media Integration (Facebook, Twitter, Pinterest)
This checklist should help while you review older posts. Take your time with this step and see whether or not the web page is appropriately optimized for Google and Bing.
If not, make changes as soon as possible so each page on your website is ready to go!
Tip #5: Harness the Power of Internal Links
Internal links are an exceptional way to leverage search engine traffic and gain additional hits on your website.
For example, let’s assume someone visits a post titled, “best mattresses under $500” and enjoys the content. In most cases, they will read the post, maybe leave a comment, and go on with their day. However, what if you wanted them to buy a product or continue to interact with your website? If so, you need to harness the power of internal links.
The internal link would ask the reader to look into another related post on your site. Perhaps, they can read about “what to look for in a mattress” or “ways to maintain your mattress.”
Always make sure you’re doing everything in your power to use internal links. These work well and are going to help maximize your traffic. Plus, it will help rank on Google and Bing once they see a rise in your site’s engagement metrics!
An SEO campaign is heavily reliant on the quality of your web page content. If it’s irrelevant, oddly worded, or poorly optimized, the campaign will fall apart before it’s set up!
Don’t ignore the tips mentioned in this article. You have to stay patient and understand the value of good content. When the web page reads well, everything else starts falling into place. Go through each step, analyze your content, and remain committed to the task. Over time, you’ll notice the quality of your website rise and as a result, so will your SEO results.